Introduction

Aura Dental represents a premier dental clinic dedicated to providing exceptional dental care with a focus on cosmetic and general dentistry. The design challenge was to create a digital presence that not only reflects the clinic's modern approach to dental care but also makes accessing dental services easier for patients.

Logo Design

The creation of the Aura Dental logo began with brainstorming sessions powered by AI to generate initial concepts and visual elements that symbolize trust, care, and dental excellence. From these ideas, a logo featuring a stylized tooth with an aura effect was developed. This design was refined and vectorized, ensuring it was scalable and effective across various mediums. The final logo combines a soothing color palette and fluid shapes to convey the clinic's friendly and professional ethos.

Design System Foundation

For Aura Dental, establishing a robust design system was critical. The design system includes:

Advanced Figma Variables:

(I leveraged Figma’s capabilities to create a flexible design environment. Variables for typography, colors, and breakpoints were set up to ensure)

(Used modes for responsive breakpoints)

(T-Shirt size naming convention was adopted, and made sure that only relevant fields should show in the properties by using variable scoping)

(Variables used for component levels and cleverly mapped with the theme class names to make it easy for developer's handoff)

(The latest typography variable feature was used build a typography system)

Colors

A palette inspired by cleanliness and calm, using shades of blue, green, and soft neutrals to instill a sense of trust and relaxation.

Components & Variants

Constructed a design system based on best practices and methodologies, utilizing Figma's advanced features to develop dynamic components and their variants. This approach accelerated the workflow and maintained consistency throughout the project.

Website Design

The website design for Aura Dental is contemporary and user-centric, aligning with industry standards while prioritizing health and wellness in its aesthetics. The layout is clean with a lot of breathing space to reduce visual clutter, and it includes:

• High-quality imagery that showcases the clinic’s environment and happy patients.

• Easy navigation that guides patients through services, booking appointments, and accessing dental health resources.

• Interactive elements like a before and after slider for cosmetic dentistry results.

• A responsive design that ensures a seamless experience on both desktops and mobile devices.

  
  

The design not only represents the professional standards of the clinic but also enhances the patient's journey from exploration through to care, reflecting Aura Dental’s commitment to providing top-tier dental services with a personal touch.

This case study demonstrates how thoughtful design can effectively communicate brand values and improve business outcomes in the healthcare industry.